emendatio

How to attract and manage new customers.

23. Sep. 2007 von Robert Günther in How-To

The Lifeclever blog published an interesting article by Will Chen, mainly focusing on freelancers and web2.0 startups, on how to attract and manage novice clients. Most of the items he addresses I would call common knowledge but I know from my personal experience that too often they’re not. Will gives advice on how to deal with customers who have no idea what they want and describs how to convince them with your expertise and portfolio.

The most interesting fact of the article is the fact, that I can easily adapt all of the points to my own business working as a Sales Specialist for an IT company. Although my job has nothing to do with visual design I have to sell products to (new) customers every day. The bottom line is: understand your customer. And therefore always keep in mind the one and only true sales rule (because it comes at hand whenever you deal with any customer, whenever you’re in a sales role): “First seek to understand, than to be understood.” It’s all about

Link: Lifeclever – How to attract and manage novice clients

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