emendatio

Improve your trend watching skills.

03. Sep. 2007 von Robert Günther in Verbesserung

If your working close or directly in marketing or any business development department you might be quite familiar with the term “trend watching”. It basically describes the process of keeping your eyes open for everything new coming up that might turn into something more than just an idea.

trendwatching.com defines a trend as:

A manifestation of something that has unlocked or newly serviced an existing (and hardly ever changing) consumer need, desire, want, or value.

Dealing with the entire trend watching process, trendwatching.com just released a very good article on 5 trend watching tips:

We felt it was once again time to share some trend watching tips and tricks with you. Find out about the ‘why’ of trend spotting, the mindset required, the resources needed, the process of embedding trends into your organization, and how to actually apply them.

Link: trendwatching.com – Want to be a better trend watcher?

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